

Wed, Sep 10
|UPFI Film Center Videotheque
Ang Pito-Pito sa Panahon ng Muling Pagkabuhay ng Pelikulang Pilipino: (Re)Producing Mother Lily's Lasting Legacy
Film scholar Gershom C. Chua unpacks the industry, aesthetic, and cultural implications of Mother Lily’s legacy.
Date, Time, & Location
Sep 10, 2025, 2:00 PM – 4:00 PM GMT+8
UPFI Film Center Videotheque, U.P. Film Institute, Diliman, Quezon City, Metro Manila, Philippines
About the event
In commemoration of the 86th birth anniversary of Regal Films’ late matriarch Mother Lily Yu-Monteverde, this double-bill program seeks to re-evaluate the strategies she employed in resuscitating the dying Filipino film industry of the late 90s, particularly the notorious pito-pito production model that she pioneered. Initially drawing flak and becoming the target of villainization for introducing this austere approach to filmmaking, only to be belatedly vindicated in the model’s eventual replication, her complicated legacy is dramatized in this twin-billed screening of Raya Martin’s Long Live Philippine Cinema! (2009) and Mario O’Hara’s Babae sa Bubungang Lata (1998).
Presenter's Bionote
Gershom C. Chua lectures on film theory and cinema studies at the University of the Philippines Film Institute and the Ateneo de Manila University Department of Communication.
Program Schedule
2 hoursTalk on Pito-Pito Production and Mother Lily's Legacy
30 minutesLong Live Philippine Cinema! (2009)